Nowadays, the auto industry is pushing towards the sustainability of the future for cars. This has all been with the decisive move that Nissan has made to escalate their tries to move up in the electric vehicle market. The car maker has shown tremendous strides in the industry as the strategy returns in a result of demand for no-emission electric vehicles. As a result, Nissan sees this shift and is hoping to go hard or go home on their current strategy. Once they started to establish a lead with the LEAF release of 2011, Nissan slacked behind while other automakers gained a lead and have developed electric vehicles upon the marketplace.

It’s taken Nissan a full decade to finally release their follow-up to the LEAF: The Ariya Crossover SUV.

It happens to be the very first electric SUV from Nissan as it boasts an impressive range. 304 miles, to be exact while displaying an MSRP of $43,190.

Nissan and their Ambition 2030 plan had been introduced as recently as November 2021, where the company made it known that 23 new electrified models and something like 15 fully electric vehicles to be introduced by the end of the decade. Such initial plans had included about 50% of total models across both Nissan and Infiniti’s lineup for an EV or hybrid.

There’s plenty of changes that might occur in response to totally electric vehicles. In which case, allows Nissan the ability to accelerate the strategy that comes from revealing electric vehicles in Nissan’s lineup.

Their efforts to return electric vehicles into the market include showing off 27 electrified models, and 19 new EVs by 2030, raising the electrification up by 55%, originally from 50%. Nissan may have higher volumes therefore in Europe, at 98%, Japan, at 58%, China at a lower 35% and the U.S.A. at 40%.

There’s a strong likelihood that Nissan will have to extra coddle the Chinese market by showing them a special Electric Vehicle, exclusive to their borders. And maybe that won’t happen. So who knows?

Nissan looks for multiple ways to drop emissions from the operations. The Japanese automaker is running a trial with all-electric heavy-duty trucks shipping the 2023 Nissan Ariya EVs from spot to spot without a worry in the world. So we’ll see how that turns out.

Nissan is hell-bent furthermore on achieving carbon neutrality by 2050, as the company is moving quicker seeing how almost all other automakers have been increasing their EV targets. Nissan is hoping to breach the market, as is, with higher demand still paramount in the business of selling cars. It’s all a necessary evil to really respect the growth of an ever evolving industry.